The result obtained by the parametric test (one-way ANOVA) was unfeasible due to the nonnormal distribution of outcomes (WZ(96) = 0.97, p = 0.020; WY(265) = 0.99, p = 0.017; WX(50) = 0.97, p = 0.184).
Enterprises is engage Tinder users, as they are offered to keep in touch with people and you may find
Belief countless Age group Z (Mdn = 0.17) have been greater than those of Generation Y (Mdn = 0.12), and you will Age bracket X (Mdn = 0.12). An effective Kruskal–Wallis decide to try revealed that the differences weren’t statistically significant (H(2) = step one.099, p = 0.577).
Still, new descriptive statistics indicated that the newest generation with readiness in order to found paigns into Tinder could be Age bracket Z. Every generation has a positive indicate, whilst results are experienced sensitive positive. Age bracket Z (0.20) is but one appearing one particular confident response to acquiring sale communications courtesy Tinder, verifying this age group has an excellent determination and you may good attitude into SM advertisements (Southgate, 2017). In addition, Years Y and you will Z demonstrated faster tendency (0.15) to receive marketing communications as a result of Tinder, while the answers are considered confident (fragile). Continue Reading “Kruskal–Wallis decide to try indicated that age group will not rather change the sentiment out-of Tinder users”